Waterfront Hotel Downtown Windsor Becomes Best Western PLUS Waterfront Hotel


November 24th, 2015: The former Waterfront Hotel Downtown Windsor officially joined the biggest hotel family in the world, Best Western. Rebranded as Best Western PLUS Waterfront Hotel, the property now offers a new branded identity, upgraded amenities and a brand new look.
“We are pleased to have completed significant hotel upgrades to guestrooms and all public areas and to welcome Best Western PLUS, a new brand to Vrancor Group’s portfolio,” said Darko Vranich, CEO & President, Vrancor Group and co-owner of Best Western PLUS Waterfront Hotel. “It’s exciting to become part of the biggest hotel family in the world, with more than 4,100 hotels in more than 100 countries worldwide."

The southernmost city in Canada, Windsor, Ontario, has a population of 211,000 and is home to Windsor International Airport. With one of Canada's largest casinos, a well established wine region in nearby Essex County, the new Windsor International Aquatic and Training Centre, and Detroit, Michigan, U.S.A. a short drive away, Windsor is a tourist hub with plenty of activities, shopping and fine dining.

“The changes we have made can be felt from the moment you arrive and are designed to enhance our guests’ experience” said Shmuel Farhi, President, Farhi Holdings Corporation and co-owner of Best Western PLUS Waterfront Hotel. “The welcome and support from Best Western has been outstanding”.

Best Western PLUS Waterfront Hotel boasts unparalleled views of the Detroit River and skyline from every guestroom and is the anchor hotel to St. Clair Centre for the Arts, with combined banquet and exceptional meeting space of over 31,000 square feet plus the 1,200 seat Chrysler Theatre. Conveniently located, just moments away, are top restaurants, CAESARS Windsor Casino and the Ambassador Bridge to Detroit, Michigan. The hotel is a perfect choice for guests who are happy to spend more on an enhanced stay, but who still expect an appealing price point from a brand they have always counted on to deliver exceptional value. With stylish, well-appointed guestrooms and modern amenities, every Best Western PLUS is thoughtfully designed to meet the needs of business and leisure travellers.

Featuring a modern exterior and a new contemporary lobby with fireplace and ample, stylish seating, Best Western PLUS Waterfront Hotel also offers upgraded interiors and quality bath amenities. With stunning river views and panoramic views of the dramatic skyline of downtown Detroit, all guestrooms include convenient mini-refrigerators, 42” LCD flat-screen TVs and pod coffee and tea makers. A full hot breakfast buffet is included with every stay. Guests can also take advantage of the hotel’s scenic fitness centre, large salt water pool and laundry service. Business travellers will love the spacious work desks in every guestroom, complimentary upgraded Wi-Fi throughout and a new lobby-level business centre with all of the services of a modern office.

With the addition of Best Western PLUS, visitors to Windsor can now collect Best Western Rewards. Offering the lowest redemption threshold for awards, Best Western Rewards’ award-winning loyalty program has continued to be one of the industry’s most generous reward programs for more than 25 years. With more than 4,100 locations in over 100 countries, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card, dining, shopping, and entertainment gift cards, gas cards, airline/partner rewards and more. Best Western’s Status Match...No Catch® program will match members’ elite status in any other hotel loyalty program free of charge. Consumers who are not members of Best Western Rewards can sign up for the free program at


Best Western® Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Best Western Plus Executive Residency®, Vīb®, BW Premier Collection® and GLō. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming Best Western and Best Western Plus as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and seven consecutive AAA/CAA Hotel Partner of the Year awards. More than half of all Best Western branded hotels have earned a TripAdvisor Certificate of Excellence award.

* Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.


Vrancor Group is one of the top hospitality companies in Ontario and an award-winning leader in property management and development. Committed to smart growth, we effectively adapt to changing market demands in order to deliver market leading ROI. Vrancor’s experienced and diverse corporate team offers expertise in multiple disciplines including operations, finance, sales, marketing and human resources. We specialize in building, (re)developing and managing award winning properties in Ontario. When it comes to hotel, residential or commercial spaces – we know our game, and are one of its leading players. We pride ourselves in creating a sense of uniqueness and individuality for each of our properties, something which has earned us a reputation for innovative leadership, sound judgment and extraordinary guest satisfaction. Visit for more information and connect with Vrancor at,,,,,

For further information on Best Western PLUS Waterfront Hotel or any other Vrancor Group project, please contact:

Peter Tosh
Director of Operations
Vrancor Group
366 King Street West | Hamilton | ON | L8P 1B3
P: 905.540.4800