The New Look At Best Western Plus Waterfront Hotel Is Unveiled At A Gala Reception


May 3rd, 2016:  The scene was festive as the former Waterfront Hotel Downtown Windsor officially joined the biggest hotel family in the world, Best Western® Hotels & Resorts at a gala cocktail reception attended by over 200 guests including prominent city leaders, senior executives from Windsor’s top corporations and travel influencers from local sporting, travel and event planning companies.   Rebranded as Best Western Plus Waterfront Hotel, the property now offers a new branded identity, upgraded amenities and a brand new, modern look.

“We are pleased to have completed significant hotel upgrades to guestrooms and public areas and to welcome Best Western Plus, a new brand to Vrancor Group’s portfolio,” said Darko Vranich, CEO & President, Vrancor Group and co-owner of Best Western Plus Waterfront Hotel. “It’s exciting to become part of the biggest hotel family in the world, with more than 4,100 hotels in more than 100 countries worldwide."

“The changes we have made can be felt from the moment you step through the doors and are designed to enhance our guests’ experience” said Shmuel Farhi, President, Farhi Holdings Corporation and co-owner of Best Western Plus Waterfront Hotel. “The welcome and support from Best Western® Hotels & Resorts has been outstanding”. 

Best Western Plus Waterfront Hotel boasts unparalleled views of the Detroit River and skyline from each of 305 guestrooms and is the anchor hotel to St. Clair College Centre for the Arts, with combined banquet and meeting space of over 30,000 square feet plus the 1,200 seat Chrysler Theatre. Recognized for outstanding convention centre operations in downtown Windsor, with award-winning culinary and event services, the hotel is interconnected on two levels, providing attendees with seamless movement between the two facilities.

John Fairley, Vice-President, College and Community Relations, St. Clair College, acknowledged the close working partnership that St. Clair College Centre for the Arts enjoys with Best Western Plus Waterfront Hotel.  The two organizations have joined forces to market their facilities “under one roof”, in order to provide Provincial, National and International organizations with an enhanced, highly competitive option for to host future meetings, conventions and events.  

The hotel has completed extensive property-wide renovations, bringing to life the interior design vision of Jolanta Lukus, CEO of Royal Design Inc.  Stylish contemporary guestrooms, lobby and public areas reflect a fluid, modern design, with fine finishes and optimal functionality of space.  The lobby is open and welcoming, ideal for ad hoc meetings or intimate gatherings, with contemporary lounge-style seating areas that overlook Dieppe Gardens and miles of waterfront walking trails.

Gala attendees included Mayor Drew Dilkens who brought welcome remarks on behalf of the City and Council.

Ron Pohl, Senior Vice President of Brand Management, Best Western Hotels and Resorts also added his voice to welcome Best Western Plus Waterfront Hotel to the Best Western® Hotels & Resorts family.  The Brand has been making significant gains in its hotel network around the world and can now be found in more than 100 countries.   “With an unparalleled location on the Windsor Waterfront, close to top restaurants, attractions and both Tunnel and the Ambassador Bridge to Detroit, the hotel is a perfect choice for guests who are happy to spend more on an enhanced stay, but who still expect an appealing price point from a brand they have always counted on to deliver exceptional value” said Ron Pohl.  The addition of globally recognized hotel brands with pleasing, contemporary facilities are essential elements to help support the aspiration to win more major sporting events, large meetings and conventions, while increasing the appeal and satisfaction from Windsor’s growing leisure tourism sector.

Featuring a new contemporary lobby with fireplace and ample, stylish seating, Best Western Plus Waterfront Hotel guestrooms feature impressive river views and panoramic views of the dramatic skyline of downtown Detroit.  All guestrooms include convenient mini-refrigerators, 42” LCD flat-screen TVs and pod coffee and tea makers. A full hot breakfast buffet is included with every stay. Guests can also take advantage of the hotel’s scenic fitness centre, large pool and laundry service.  Business travelers value spacious work desks in every guestroom, complimentary upgraded Wi-Fi throughout and a new business centre with all of the services of a modern office. 

With the addition of Best Western Plus, visitors to Windsor can now collect Best Western Rewards. Offering the lowest redemption threshold for awards, Best Western Rewards’ award-winning loyalty program has continued to be one of the industry’s most generous reward programs for more than 25 years. With significant hotel locations worldwide, Best Western makes it easy for members to earn points that can be redeemed for global free room nights with no blackout dates, the Best Western Travel Card, dining, shopping, and entertainment gift cards, gas cards, airline/partner rewards and more.


About Best Western Hotels & Resorts:

Best Western® Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Best Western Plus Executive Residency®, Vīb®, BW Premier Collection® and GLō. Now celebrating 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming Best Western and Best Western Plus as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and seven consecutive AAA/CAA Hotel Partner of the Year awards. More than half of all Best Western branded hotels have earned a TripAdvisor Certificate of Excellence award.


* Numbers are approximate, may fluctuate and include hotels currently in the development pipeline.


Vrancor Group is one of the top hospitality companies in Ontario and an award-winning leader in property management and development. Committed to smart growth, we effectively adapt to changing market demands in order to deliver market leading ROI. Vrancor’s experienced and diverse corporate team offers expertise in multiple disciplines including operations, finance, sales, marketing and human resources. We specialize in building, (re)developing and managing award winning properties in Ontario. When it comes to hotel, residential or commercial spaces – we know our game, and are one of its leading players. We pride ourselves in creating a sense of uniqueness and individuality for each of our properties, something which has earned us a reputation for innovative leadership, sound judgment and extraordinary guest satisfaction. Visit for more information and connect with Vrancor at,,,,,



For further information on Best Western Plus Waterfront Hotel or any other Vrancor Group project, please contact: 

Peter Tosh

Director of Operations

Hotel Capital Projects & New Builds

Vrancor Group

366 King Street West

Hamilton, ON L8P 1B3

P:  905-540-4800